About Rococo Coffee Roasting’s Wholesale Program

Rococo Coffee’s Wholesale Family: Lasting relationships, Artisan Roasted Coffee, and standard setting customer service.

The Rococo Coffee Roasting Wholesale Program is far from your traditional vendor-customer relationship, in fact, we refer to it as a partnership. Your success as an independent coffeehouse, gourmet restaurant, or boutique hotel, equals our success. As a partner of Rococo Coffee Roasting you will benefit from transparency, a low account to representative ratio, 6 month reviews, and a focused group of inventory and non-inventory line of items designed to fully support your unique business.


This is one of Rococo’s key operating principles. Contracts come in the form of handshakes and are backed by a clear mission, simplified and customer-friendly operation, and precise execution.

Personal Account Representative.

That’s right, a real person, who is not compensated by sales growth but incented by proper account management. Our Account Representatives are expected to provide our full range of products and services from day one, 24/7, week in and week out, and limited to managing just 16 accounts at a time in an effort to make our commitment to the partnership the heart of our business model.

Six-Month Reviews.

Built from years of customer feedback, complimentary 6 month reviews include equipment maintenance, barista training, and business consultation and evaluation, putting value back into your business.

Product Line.

To complement our menu of fresh roasted specialty coffees and gourmet Rishi loose leaf teas we have partnered with a handful of leaders in the industry in order to fulfill any need you may have. Along with negotiating the best possible price, we are permitted to ship direct from each manufacturer, saving you even more time and money. For equipment, we offer a 30% discount on all La Marzocco Espresso Machines, Mazzer Espresso Grinders, Fetco Coffee Brewing Equipment, Everpure Water Conditioning Systems, and Grindmaster Retail Grinders. Replacement parts come at a 20% discount, and the entire Espresso Supply smallwares catalog is 10% off.